PSYC 2360 Chapter Notes - Chapter 6: Simple Random Sample, Stratified Sampling, Sampling Frame

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Series of self-report measures administered through either an interview or a written questionnaire. Most widely used method of collective descriptive info. Goal: produce a snapshot of opinions, attitudes, or behaviours of a group at a given time. Advantage: allows trust: so participant is motivated to continue with interview and is honest. All interviewers are located in 1 place. Allows for efficiency and coordination; many surveys conducted in a day. Talking freely about many topics but focus on the topics that participant is interested in/most knowledgeable about. Focus group: # of people interviewed at same time and share opinions to peers and interviewer. Set of fixed-format, self-report items that is completed by respondents at their own pace, often without supervision. Cheaper than interviews can be mailed out or completed in large groups. More honest responses respondents assume anonymity. Less influenced by characteristics of experimenter: i. e. , questions about race and interviewer is black they may not respond honestly.

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