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Canada (158,169)
Psychology (3,263)
PSYC 2360 (93)
Chapter 1

Chapter 1

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University of Guelph
PSYC 2360
Mark Fenske

Chapter 1Intro to Research Behavioural ResearchFields like behavioural medicine communication criminology human development education psychology and sociologyGoal is to discover how people perceive their world how they think and feel how they change over time how they learn and make decisions and how they interact with othersThe statements made by social scientists are empirical meaning they are based on systematic collection and analysis of data where data are information collected through formal observation or measurement Everyday Sciences vs Empirical Research Relying on Our IntuitionThe problem with the way people collect and interpret data in their everyday lives is that they are not always very thoroughThere are a variety of cognitive and motivational biases that frequently bias our perceptions and lead us to draw erroneous conclusions Discovering the Limitations of Using IntuitionOnce we read the outcome of an event we believe that we would have been able to predict the outcome ahead of timetendency to think that we could h
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