PSYC 2390 Chapter Notes - Chapter 6: Binding Problem, What Where, Visual Search
7 Feb 2012
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Document Summary
Attending to an object brings it to the forefront of our consciousness and may even alter its appearance. Not attending to an object can cause us to miss it all together. Binding is a process by which features (such as color, form, motion, and location) are combined to create our perception of a coherent object. Binding is important because we need to understand what separate areas of the brain are specialized to percept different qualities. Example: you see a red ball roll by, cells that are sensitive to the ball s shape fire in the. Infero- temporal cortex, cells that are sensitive to movement fire in the medial cortex, and cells sensitive to color fire in other areas (the location of color is still being researched). Even though all these different areas are being stimulated, you don t see the ball as separate shapes, movement and color perceptions. They combine together to make an integrated perception of the ball.
