PSYC 3350 Chapter Notes - Chapter 4: Electric Power Quality, Observational Error, Extraversion And Introversion

• School: University of Guelph
• Department: Psychology
• Course: PSYC 3350
• Professor: Benjamin Giguere

Document Summary

Ask participants about the same issue in a number of items that vary slightly: ex. Measure of extraversion has multiple questions that can be asked not just. There are benefits to asking people the same questions over and over: reduces random error chance. Limits to attempting to understand how people think: psychologists rarely investigate thought process by asking subjects directly, much of people"s own psychological experience occurs beyond their awareness. Research has revealed that we often don"t know how we really feel, what we have remembered, whether we have enjoyed a task, or whether we like something: this gets even more difficult when studying varying and multiple cultures. Not encouraged to randomly select cultures to study (referred to as shotgun method") bc there is no theory guiding the selection of cultures. More likely to find meaningful results if you let your research question guide your choice of research samples: ex.