SOAN 2120 Chapter Notes - Chapter 12: Face Validity, The Technique, Focus Group

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Chapter 12- Qualitative Interviewing 23/01/2013 7:48:00 AM
Qualitative Interviewing
Less structured
Gives the subject of the interview more freedom to direct the flow
of conversation
Provide the researcher the opportunity to explore topics,
particularly unanticipated issues that may arise
All the researcher to pursue issues and topics in greater depth
Stand alone as a method of gathering data
Frequently used in conjunction with other research methods
In-depth interview studies
Signify research designs where qualitative interviewing is the
primary means of data gathering
Focus Group Interview
When a number of people are brought together in a laboratory-type
setting to be interviewed together as a group
Oral History Method
Concerns in-depth interviews that focus on recollections of the past
Qualitative Depth Interviewing: Definitions and Guidelines
Depth Interviewing
Involves asking open-ended questions, listening to and recording
the answers, and then following up with additional relevant
questions
Qualitative Interview
An interaction between an interviewer and a respondent in which
the interviewer has a general plan of inquiry but not a rigid set of
questions that must be asked in particular words and in a particular
order
In contrast to a survey interview
Allows the researcher to pursue issues in depth and gives the
respondent more freedom to direct the flow of conversation
The researcher typically has a general plan of inquiry but not a
standardized set of questions that must be rigidly followed
Problem: questions can some times be worded in a bias manner
Investigators should adopt the role of the “Socially acceptable
incompetent”
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Offer yourself as someone who does not understand the situation
you find yourself in, someone who must be helped to grasp even
the most basic and obvious aspects of that situation
Steinar Kvale’s seven stages in a complete interviewing process
1) Thematizing- clarifying the purpose of the interviews and the
concepts to be explored
2) Designing- laying out the process through which you’ll
accomplish your purpose, including a consideration of the ethical
dimension
3) Interviewing- doing the actual interviews
4) Transcribing- creating a written text of the interviews
5) Analyzing- determining the meaning of gathered materials in
relation to the purpose of the study
6) Verifying- checking the reliability and validity of the materials
7) Reporting- telling others what you’ve learned
In-Depth Interview Studies
In-depth Interview Study:
The method of using qualitative interview as the primary means by
which the researcher gathers data for his or her study
Can involve a lot of participants
Requires a great deal of cooperation from the subjects of the study
Interview is Time consuming and hard to obtain
May produce idiosyncratic findings
Provides researchers with the flexibility to pursue issues they may
not have anticipated
Focus Groups
Focus Groups
Often viewed as special forms of interviews because the researcher
discuss an issue with a small group of people rather than a single
individual
A number of subjects are brought together to discuss a specific
topic or issue.
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