SOAN 2120 Chapter Notes - Chapter 6: Design Issues, Leading Question, Nonverbal Communication

• School: University of Guelph
• Department: Sociology and Anthropology
• Course: SOAN 2120
• Professor: David Walters

Document Summary

Categories of questions: behaviour, attitudes/beliefs/opinions, characteristics, expectations, self-classification and knowledge. Measures many variables, test multiple hypotheses and infer temporal order from questions about past behaviour, experiences or characteristics. Researcher first develops a survey questionnaire or interview schedule that they use to measure variables. Interview schedule is a set of questions read to the respondent by an interviewer. They write and rewrite questions for clarity and completeness and organizes questions on the questionnaire based on the research question respondents and the type of survey does a pilot test survey. After planning, they locate sampled respondents in person, by telephone or by email to complete the survey. After all respondents complete it, they organize the data and prepares them for statistical analysis. They describe methods and findings in a research report and then present their findings to others. 3 principles for effective survey questions: keep the respondent"s perspective in mind, clear and simple. 12 things to avoid when writing survey questions.