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Chapter 12

SOAN 2120 Chapter Notes - Chapter 12: Microsoft Powerpoint, Qualitative Research, Graphical User Interface

Sociology and Anthropology
Course Code
SOAN 2120
William Walters

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Chapter 12 Summary (till page 296)
NVivo – a qualitative software program that is designed to facilitate qualitative data analysis, and assist
in the research process.
Traditionally, exploration and engagement with qualitative data was manually executed.
NVivo is the alternative to the manual data organization, though many researchers still use the
traditional method
Software, like NVivo: consolidates and collates the various data sources that a researcher may have,
electronically organizing them and allowing for retrieval of individual items from a central location.
oNot only does this form of data storage reduce the amount of paper uses, but it also increases
the deficiency of research by eliminating the need for the researcher to manually search for
specific copies of a source that are likely buried within the multitudes of folders and stacks of
research material.
NVivo can aid in organizing and analyzing data regardless of collection method uses
oEx. Data from interviews, field research, etc.
Qualitative software enables the researcher to quickly connect concepts and themes and directly link
these emergent ideas to the data.
In the early 1980s the program was designed for qualitative data analysis and has evolved into its
present form by adapting to the needs of the researcher.
Originally named NUD*IST (non-numerical unstructured data indexing searching and theorizing)
First version emerged prior to the Microsoft windows graphic user interface.
Qualitative software operates quite differently than quantitative software (like SPSS).
Both analyze raw data, they are more dissimilar than alike due to the nature of the data involved.
Though NVivo does facilitate the organization in linking of source material, you order it for a researcher
it to maximize the potential of the data, he or she must remain close to the data.
Though researcher must become deeply involved in the process just as is required by the manual
exploration of data.
oThus, the employment of qualitative software should NEVER SUBSITITUE FOR A DEEP
The NVIVO Program
Helpful tool when undertaking qualitative data analysis.
Available in windows or mac operating systems.
Very user-friendly
Start up
You will be prompted to enter your name and initials
Enter the information then press OK
You will be asked for this information every time you sign on unless you change the settings

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Useful in team-member research projects
oRecords whenever a team member accesses or changes a data set.
Next you will be brought to the opening screen
“My recent projects” if you are continuing a project
“new project” if you are starting a new project
If you choose a New Project you will have to enter the name of your new project
Every project works from the home screen
You have:
oThe navigation view – you will have access to all the various components
oList view – will list the contents of any selected folder
oDisplay view – once you imported data you will have access to this.
Similar features as Microsoft windows.
Undo feature
There is NOT a redo feature
Does not auto save your work
oA prompt will come up every 15 minutes telling you to save your project.
Contains the data sources that you import into your project.
Supports most file extensions
Hint: import the sources by case:
oInstead of having ten transcripts in one- separate the data and liability the name.
Working with field notes:
oGroup by, locations, time, event, date, or other characteristics.
Importing Sources
Beginning of a new project – the source folder contains four empty subfolders:
oSearch folders
Your data sources are uploaded within internals subfolder
Externals- contains references to sources that cannot be directly imported into NVivo.

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Memos- contains notes that you create as you move through your project
Search – dedicated to quickly locating sources or memos that you need to access.
Within the internals you can create subfolders, to create a subfolder:
oClick once on the internals folder
oClick new subfolder in this folder
oInput name
oClick ok
Importing sources follow the same basic steps:
oClick once on the destination folder
oClick on project menu
oImport internals
oClick browse to find file
oClick ok
You can also drag files in
Note: imports copies of your documents thus any action taken with a source only alters the copy within
the projects, while the original document is preserved.
Transcribing – process by which the audio component of a source is converted into a text-based script
of hat was said; word-by-word the audio is documented.
To import a transcript:
oOpen source
oDouble click media source that will match the imported transcript
oSelect media menu
oBrowse and open file – select table row from drop down menu
oMatch the transcript field drop down menus to the import data field column
oClick OK
The externals folder will contain references and links to source material that cannot be directly
imported into your project
oEx. Hardcopy books, webpages, PowerPoint
To import an external:
oClick on the externals folder
oClick on New
oClick external in this folder
oProvide a name and description for the source
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