SOAN 2120 Chapter Notes - Chapter 6: Computer-Assisted Telephone Interviewing, Proper Length, Social Desirability Bias

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Introduction: the survey is the most widely used data-gathering technique in sociology, and it is used in many other fields, as well. In fact, surveys are almost too popular: despite the popularity of surveys, it is easier to conduct a survey that yields misleading or worthless results good surveys require thought and effort. Do you eat out often: emotional language, prestige bias. Commission documents that a staggering billion of our tax dollars are being completely wasted on poor procurement practiced, bas management, sloppy book-keeping, defective" contract management, personnel. Is cutting pork barrel pending and eliminating government waste a top priority for you. In a typical week, about how many meals do you eat away from home, at a restaurant, cafeteria, or other eating establishment. Not important at all: double-barred questions, beliefs as real, leading questions. Issues beyond respondent capabilities: false premises, distant future intentions, double negatives, unbalanced responses. Did you vote in last month"s mayor election.

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