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8-Chapter Summary Alder and Alder 149.docx

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Department
Sociology
Course
SOC 2070
Professor
Linda Hunter
Semester
Winter

Description
Chapter Summary Alder and Alder 149­157 Nicole Paola  Constructing Deviance:  ­ The process of constructing and applying definitions of deviance can be  understood as a moral enterprise (involves the constructions of moral meanings  and the association of them with specific acts or conditions) ­ Moral entrepreneurs: people who are involved with drawing on power ad  resources of organizations, institutions, agencies, symbols ideas, communication,  audiences  ­ Two kinds of moral entrepreneurs:  a) rule creators – people such as politicians, crusading political figures, teachers,  parents, school admin, CEOs ­ b) Rule enforcers – police, courts, judges, RA’s, members of neighborhoods  associations, parents as well  ­ Moral entrepreneurs manufacture public morality through a multistage process,  their first goal being to generate a broad awareness of the problem through what  they call ‘claim making’ = draw our attention to given issues by asserting danger  messages, these messages create a sense that certain conditions are problematic  and pose a present or future potential danger to society but also they have specific  solutions they recommend ­ Rule creators must bring about a moral conversion – convincing others of their  views, they have to convert neutral parties and previous opponents into supporting  partisans ­ Must also enlist the support of sponsors, opinion leaders, who are linked to  respect and are liked (often turn to athletes, actors, musicians, religious leaders,  etc) ­ Look to different groups in society to form alliances to support their campaign  (made up of long term allies such as the Christian Coalition)  ­ Moral panics arise when a threat to society is depicted, promoting terror and dread  with its powerfully 
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