Impressions are reinforced by any food product advertising that links food to it"s sources, hence, a rustic, serene, and healthy. Wholesome food, claimed to come from grandpa"s and grandmas family farm. they are honest, hearty and hard working. The prevalent advertising for farm products such as chemical pesticides, herbicides, fungicides and farm machinery is overly focused on their power and ef cacy for wiping out the enemy (pests or weeds) Chemical names include: avenge, achieve, ful ll, fortress, leader, liberty, pumacle, sharpshooter and touchdown. it promises farmers power and pro t according to the chemical companies. The food system has change more fundamentally than the other sectors in our society. they have been driven by technology, trading, urbanization and politics of agriculture wanting to cooperate the agri business along with international markets. Hybridization for breeding corn is now canola and other crops must purchase new hybrid seed each year because the other generations of the seed loose the hybrid vigour.