THST 2450 Chapter Notes - Chapter 5: User-Generated Content, Dominant Ideology, Culture War
Document Summary
Texts help define our world and provide models for appropriate behavior and attitudes. Appropriate roles of men and women, parents and children etc. Most ideological analyses of mass media focus on the content of the messages (stories they tell about past & present) rather than the effect of such stories. System of meaning the helps define and explain the world and makes value judgment about that world. Ideology: related to the concepts worldview, belief system and values, refers not only to the beliefs held about the world also, basic ways in which the word is defined. Marxist speak of ideology belief system that help justify the actions of those in power by distorting and misrepresenting reality. Ideological analysis asks what these messages tell us about our selves and our society. Easy to recognize ideological content of media images by looking at older media. Tv 1950 & 60"s featured entirely white casts racial minorities were non existent on television.