Textbook Notes (362,902)
Canada (158,096)
Marketing (155)
MKT 2210 (3)
Chapter 2

Chapter 2.docx

3 Pages
Unlock Document

University of Manitoba
MKT 2210
Subbu Sivaramakrishnan

Chapter 2:Organisation structure Organisations have one primary corporate objective and a series of subordinates objectives. Business functions include production,sales and marketing,accounting and finance and human resource management. Organisation stucture is the framework for allocating tasks,delegating authority,coordinating activity and channelling communication. Henri Fayol was an early management theorist,who proposed six principles of organisation: -Division of work-specialisation to produce more and better outputs. -Authority and responsibilies-A person with responsibility for performing an action should be given a clear authority to do it,a person with the authority to perform an action should be made clearly responsible for its outcome. -Scalar Chain-There is a chain of authority running from the top of the organisation hierarchy to the bottom. -Unity of Command-Subordinate should receive orders from only one superior. -Unity of direction-There should be one identified “chief” and one overall plan. -Subordination of individual interests-Satisfaction of employees should be recognised as less important than the fulfilment of the organisation’s objectives. Henry Mintzberg has categorise five basic component parts in any organisation: – The strategic apex is made up of the senior management, who are concerned with ensuring that the organisation pursues its objectives and serves the needs of its owners and stakeholders through strategic planning and resource allocation. It also involves managing the boundaries between the organisation and its external environment and stakeholders. – The operating core comprises the people directly involved in production. Tasks for the operating core involve securing inputs and processing and distributing them as outputs, i.e. goods and services. – The middle line comprises the managers and supervisors within the organisation, who form a chain of command that runs between the strategic apex and the operating core. Tasks for the middle line include the organisation, planning and controlling of the work of the organisation. The middle line acts as an interface between senior management and ope
More Less

Related notes for MKT 2210

Log In


Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.