MKT 2210 Chapter Notes - Chapter 1: Root Mean Square, Social Media Marketing, Social Marketing
18 Dec 2018
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Marketing as the activity, set of institutions, and processes for creating, communicating delivering, and exchanging o erings that have value for customers, clients, partners, and society at large. To serve both buyers and sellers, marketing seeks 1, to discover the needs and wants of prospective customers and 2, to satisfy them. 1: two or more parties (individuals or organization) with unsatis ed needs. A desire for information about how computer and telecommunications. You did not know that computer world imagine existed. Also unknown to you was several copies of computer world were sitting on the imagine rack at your nearest bookstore. 2, a desire and ability on their part to be satis ed. Both you and the bookstores owner want to satisfy these unmet needs. Youth have the money to buy the item the time to get to the bookstore. 3, a way for the parties to communicate.
