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MKT 2210 (3)

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MKT 2210
Luming Wang

MARKETING ENVRIONMENTAL SCAN  Environmental scan: the process of continually acquiring outside the organization to identify and interpret potential trends SOCIAL  Social forces: forces of the environment that include the demographic characteristics of the population and its values  Growing diversity of the Canadian population  Aging  Obesity  Electronic social communities  Eco-consciousness Demographics  the study of the characteristics of a human population. These characteristics include population size, growth rate, gender, marital status, ethnicity, income, and so fourth o Generation Cohorts  Baby boomers: The generation of those born between 1946 and 1964  Generation X: The population of those born between 1965 and 1976 “baby bust”  Generation Y: The population of those born between 1977 and 1994 o The Canadian family  Blended family: Family formed by the merging into a single family to two previously separated units  Census metropolitan areas (CMAs): Geographic labour markets having a population of 100,000 persons or more  Ethnic marketing: Combinations of the marketin
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