ECON 111 Chapter Notes - Chapter 14: Average Variable Cost, Sunk Costs, Marginal Revenue

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20 Apr 2016
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Competitive market (also known as a perfectly competitive market) There are many buyers and many sellers in the same market. The goods offered by the various sellers are largely the same. Buyers and sellers have negligible impact on the market price, they are price takers. Firms can freely enter or exit the market. Total revenue is proportional to the amount of output. Average revenue = the price of the good. Average revenue - total revenue divided by the quantity sold. Marginal revenue - the change in total revenue from an additional unit sold. Marginal revenue = the price of the good. Profit maximization and the competitive firm"s supply curve. Change in profit = mr - mc. The marginal-cost curve and the firm"s supply decision. Marginal-cost curve crosses the average-total cost at the minimum of average total cost. Horizontal line at the market price because they are price takers.

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