AFM341 Chapter Notes - Chapter 1: Information Overload, Enterprise Resource Planning, Ecrm

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Orders, customers, sales, employees and data is accumulated in a centralized database for all teams: how does ais help external business processes, crm: customer relationship management, ex. Buying from amazon- ecrm (get rid of middle man between provider and customers: reduce inefficiencies, audit trail. Includes using it to manage sales and marketing for current sales and customer service/technical support after sale is done: scm supply chain management: flow of materials, information, payment, services from raw materials suppliers to the final customers. Making each primary activity more effective and efficient. Inbound and outbound logistics: finding efficiencies and cost savings in logistics (transportation/warehousing: marketing: summarizing key customers to help manage and nurture firms interactions with clients. Database of all sales at starbucks, keep all vendor and suppliers files to determine how much we need to store for inventory. Possible output reports of what sells best at night.

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