ARBUS101 Chapter Notes - Chapter 14: Target Market, Green Marketing, Mass Marketing

• School: University of Waterloo
• Department: Arts and Business
• Course: ARBUS101
• Professor: Zamal Ruffudeen

Document Summary

Module 4 (ch. 14) - marketing : helping buyers buy. Marketing - a set of business practices designed to plan for & present a organization"s products or services in ways that build effective customer relationships. 02. 10. 2017: a customer orientation, a service orientation, a profit orientation. Market orientation - focusing efforts on 1) continuously collecting information about customers" needs & company capital. 3) using information to create value, ensure customer satisfaction, and develop customer relations. Customer-relationship management (crm) - process of building long-term relationships with customers by customer"s values. Social media - websites & online tools that allow users to interact; sharing info, opinions, knowledge, & interests. Marketing mix - ingredients that go into a marketing programs; product, price, place, & promotion. Product - any physical good, service, or idea that satisfies a want/need. Test marketing - process of testing products among potential users. Brand name - a word, letter, or group of words/letters that differentiates one seller"s goods/services from competition.