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Textbook Notes for Kathleen Rodenburg

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UWARBUS302Kathleen RodenburgWinter

ARBUS302 Chapter 16: Integrated Marketing Communications and Direct Marketing.

OC4027827 Page
10 Apr 2015
34
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UWARBUS302Kathleen RodenburgWinter

ARBUS302 Chapter Notes - Chapter 14: Disintermediation, Franchising

OC4027829 Page
10 Apr 2015
43
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UWARBUS302Kathleen RodenburgWinter

ARBUS302 Chapter 12: Managing Services.

OC4027824 Page
10 Apr 2015
28
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UWARBUS302Kathleen RodenburgWinter

ARBUS302 Chapter 8: Marketing Research.

OC4027825 Page
10 Apr 2015
35
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UWARBUS302Kathleen RodenburgWinter

ARBUS302 Chapter 9: Market Segmentation, Targeting, and Positioning.

OC4027825 Page
10 Apr 2015
37
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UWARBUS302Kathleen RodenburgWinter

ARBUS302 Chapter Notes - Chapter 10: Crowdsourcing

OC4027827 Page
10 Apr 2015
54
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UWARBUS302Kathleen RodenburgWinter

ARBUS302 Chapter 17: Advertising, Sales Promotion, and Public Relations. Jan 26 2015.docx

OC4027829 Page
10 Apr 2015
21
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UWARBUS302Kathleen RodenburgWinter

ARBUS302 Chapter 11: Managing Products and Brands.

OC4027827 Page
10 Apr 2015
33
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UWARBUS302Kathleen RodenburgWinter

ARBUS302 Chapter Notes - Chapter 13: Oligopoly

OC4027829 Page
10 Apr 2015
42
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UWARBUS302Kathleen RodenburgWinter

ARBUS302 Chapter Notes - Chapter 5: Psychographic

OC4027827 Page
10 Apr 2015
19
Internal search: scan your memory for previous experiences with products or brands: external search: primary sources of external information are, (1) p
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UWARBUS302Kathleen RodenburgWinter

ARBUS302 Chapter Notes - Chapter 3: Oligopoly, Intranet, Consumerism

OC4027825 Page
10 Apr 2015
14
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UWARBUS302Kathleen RodenburgWinter

ARBUS302 Chapter 1: Customer Value, Satisfaction, Relationships, and Experiences.

OC4027824 Page
10 Apr 2015
27
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