ARBUS101 Chapter Notes - Chapter 2: Export Development Canada, Foreign Direct Investment, Free Trade
15 Dec 2013
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Document Summary
Dynamic global market: canada is a large exporting nation with aggressive competition from german, Two methods to measure trade: balance of trade is a nation"s ratio of exports to imports. Favourable balance of payments is when more money flows into country than out: unfavourable balance of payments is when money flows out more than in. Canadian response is to encourage a stronger presence in the global marketplace by. Critical investments in infrastructure at canada-u. s. border crossings and canada"s. Strategies for reaching global markets: there are six strategies to be involved in global business, exporting is selling directly into a foreign market. Sometimes using export-trading companies to provide service. Success in exporting often leads to licensing to better serve the local market: licensing allows a foreign company to produce its product in exchange for a fee (royalty) Licensor may provide support while licensee may be required to purchase some components and consulting services.
