ECON101 Chapter Notes - Chapter 14: Monopolistic Competition, Perfect Competition, Marginal Cost
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ECON101 Full Course Notes
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Monopolistic competition is a market structure in which: a large number of firms compete, each firm produces a differentiated product, firms compete on product quality, price and marketing, firms are free to enter and exit the industry. Monopolistic competition is similar to perfect competition because there is a presence of a large number of firms: three implications. Each firm supplies a small part of the total industry output: limited power to influence the price of its product. Each firm"s price can deviate from the average price of other firms by only a relatively small amount. A firm in monopolistic competition must be sensitive to the average market price of the product, but the firm does not pay attention to any one individual competitor. All firms are relatively small, so no one firm can dictate market conditions, so no one firm"s actions directly affect the actions of other firms.