ECON101 Chapter Notes - Chapter 10: Sunk Costs, Isoquant, Opportunity Cost

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17 Feb 2016
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ECON101 Full Course Notes
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In the long run, firms must be profitable to stay in business. A firm that doesn"t maximize its profit is either eliminated or taken over by another firm that seeks to maximize profit. Maximizing approach: maximize output with a given set of input. Minimizing approach: minimize input with a given output. Economic costs and accounting costs (different profit calculation) Accounting costs: total of explicit costs that have incurred in the past, no implicit costs because there is no receipt for opportunity cost. Economic cost: explicit + implicit costs: also considers opportunity cost. Explicit costs: costs that involve actually spending money: ex. spending 2887 to acquire labour and capital. Implicit costs: what we would have done with the money (the highest alternative forgone: firms opportunity cost: sum of the cost of using resources. Sunk costs: costs that we can"t recover once incurred. I buy a building and put a lot of golf ball machines.

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