ECON231 Chapter Notes - Chapter 8: Marginal Revenue, Monopolistic Competition, Marginal Cost

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Internal economies of scale: cost per unit depends on the size of an individual firm. Two characteristics of firms in the real world: firms tend to produce goods that are differentiated from each other, performance measures vary widely across firms. Pure monopoly: a market structure with a single firm facing no competition. Marginal revenue: extra revenue that a firm gains from selling an additional unit. Marginal revenue for a straight line demand curve: mr = p q/b. Where p is the price, q is the sales quantity, and b is the slope of the demand curve. Average cost of production: total cost of production divided by the level of output. Marginal cost: the amount it costs a firm to produce one additional unit. Total cost: c = f + c * q. Average cost: ac = c/q = (f/q) + c. Product differentiation: when firms produce their own individual product varieties or brands with distinct attributes.

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