Textbook Notes for Brent Barr

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UWECON344Brent BarrWinter

ECON344 Chapter Notes - Chapter Final: Customer Relationship Management, Marketing Mix, Sales Promotion

OC1783042 Page
16 Oct 2011
43
Relational orientation: is based on the idea that buyers and sellers should develop long- 1 to 3 yrs develop marketing plan for specific products, bran
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