ECON344 Chapter Notes - Chapter 1: Ebay, Yogurt, Retail
3 Sep 2014
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Chapter 2: developing a marketing plan and marketing. Lo1 define marketing and explain its core concepts. Lo2 illustrate how marketers create value for a product or service. Lo4 identify the role of customer relationship management in creating value. Lo5 explain the importance of marketing both within and outside the firm. Building value: blackberry fierce the completion from apple, android and others because they don"t pay attention by listening to what customer needs. Innovate but also listen to the customer, customer comes first! : building relationship with customer is important. Hot salsa: packaging problem with a hot lady naked ass, people don"t want the effect after using the salsa . pain in the ass. Yogurt shampoo: need to refrige everytime after using it, a bit inconvenient. Butter stick: looks like glue stick/lip stick. Marketer"s responsibility: marketers must address the ethical implications of their actions on society in general.
