ECON344 Chapter Notes - Chapter 5: Retail, Breakcore, North American Industry Classification System
12 Jun 2016
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Document Summary
B2b: buying/selling good/services to be used in production of other goods/services. Who is the end-user: manufacturers, resellers, government: Key challenges of reaching clients: knowing who in the organization has buying power, understand the buying process within the organization. Market: demand is derived from the b2c side large orders few customer options, mostly in cities. Mix: raw or semi-finished goods emphasis on delivery, service technical, purchased based on specifications more complex, bidding, negotiations buyers are technically aware salesperson is very important direct and physical selling common. Buying center: group of individuals responsible for buying decisions in large organizations.
