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Chapter 6

Chapter 6 Conformity.docx

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Hilary B Bergsieker

Conformity- a change in behaviour or belief to accord with others Western cultures give conformity a negative label (submission/compliance) rather than positive ones (communal sensitivity/cooperative team play) In japan, going along with others is a sign of tolerance, self-control, and maturity. We choose labels to suit our values and judgments Varieties of Conformiy 1. Compliance—conformity that involves publicly acting in accord with social pressure while privately disagreeing 2. Obediance—acting in accord with a direct order 3. Acceptance—conformity that involves both acting and believing in accord with social pressure STUDIES 1. Pinpoint of the wall experiment – people’s guesses of how far it moved got closer and closer a. Autokinetic phenomenon- (self motion) the apparent movement of a stationary point of light in the dark. Perhaps you ae experienced this when thinking you have spotted a moving stellite in the sky only to realize later that it was merely an isolated star. b. When a confederate is planted with an inflated estimate, then replaced by non- confederate, the illusion persisted. c. “mood linkage” people within the same work groups tended to share up and down moods d. “the chameleon effect” you mimick other’s behaviours i. Makes you incline the other person to like you and help you, give donations, etc e. Suggestability i. Windshields noticed more after other reports made ii. “The werther effect” 1. Imitative suicidal behaviour 2. Asch’s studies of group pressure a. Which line is shortest? Confederates all say wrong line, ¾ people eventually conform at least once 3. Milgram’s obedience studies a. What happens when the demands of authority clash with the demands of conscience b. Learner given shocks from teacher c. Factors that effect obedience i. Victim’s distance 1. Greatest obedience when in different room, less when in same room, less when had physical contact 2. Easy to hurt somebody when distant or depersonalized, more compassionate when personalezed ii. Closeness and legitimacy of authority 1. Commands by telephone made obedience drop 2. Making request physically close increases obedience 3. Must be legitimate – when clerk not experimentor decides to increase voltage 80% of people won’t comply 4. When nurses given order to give overdose of drug by doctor (a legitimate source) they almost all comply 5. When police tell mananger to strip search, they will iii. Institutional authority 1. If experiment held at yale, obedience higher than if held at lesser institution Liberating effect: feel justifiably angry, when others object you feel free to object as well IMMEDIATE SITUATIONAL FORCES ARE POWERFUL Situations can cause ordinary people to carry out horrible crimes – comes in small incriments People more likely to pick racist person as partner Topic Researcher Method Real-Life Example Norm formation Sherif Assessing suggestibility regarding Interpreting events differently after seeming movement of light hearing from others; appreciating a tasty food that others love Conformity Asch Agreement with others’ obviously Doing as others do; fads such as wrong perceptual judgment
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