PSYCH101 Chapter Notes - Chapter 7.2: Encoding Specificity Principle, Flashbulb Memory, Forgetting Curve

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PSYCH101 Full Course Notes
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PSYCH101 Full Course Notes
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Document Summary

Encoding - process of transforming sensory and perceptual information into memory traces. Storage - the time and manner in which information is retained between encoding and retrieval. Retrieval - process of accessing memorized information and returning it to short-term memory. Maintenance rehearsal - prolonging exposure to information by repeating it. Elaborate rehearsal - prolong exposure to information by thinking about its meaning. Levels of processing (lop) - different types of elaborative encoding can produce markedly different levels of recall. Shallow processing - involves more superficial properties of stimulus, such as the sound/spelling of a word. Deep processing - generally related to an item"s meaning/function. Self-reference effect - occurs when you think about information in terms of how it relates to you or how it is useful to you. Survival processing - items processed as they related to survival and are more likely to be recalled because of it.

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