PSYCH207 Chapter Notes - Chapter 5: Long-Term Memory, Sensory Memory, Encoding Specificity Principle
8 Dec 2016
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Document Summary
Modal model of memory: assumes that info is received and processed and stored differently for each kind of memory. Unattended info presented very quickly is stores briefly in sensory memory. Attended info is held in short term memory for 20-30 seconds and info needed for longer periods is held in long term memory. Sensory memory is modality specific (cid:523)visual sensory memory contains visual info (cid:524). Sensory memory capacities appear to be larger for the visual than auditory but the length of time info can be stored is longer in the auditory. The info that can be stored is unprocessed, most of it has to do with physical aspects of the stimuli rather than meaningful ones. Sensory memory is useful as it guarantees a minimum time during which info presented to us is available for processing. Differ in the duration of time info is stored, capacity, coding, retain or forget and retrieval from the.
