PSYCH253 Chapter Notes - Chapter 4: Cognitive Dissonance, Impression Management, Overjustification Effect

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The attitudes-follow-behaviour principle works with more immoral acts as well. When we engage in moral or evil acts, these actions can powerfully shape our attitudes. When we participate in social movements, our actions also profoundly shape our attitudes. We"(cid:448)e looked at the effe(cid:272)t of a(cid:272)tio(cid:374)s o(cid:374) attitudes. Assumes that for strategic reasons, we express attitudes that make us appear consistent. To appear consistent, we may pretend those attitudes. Assumes that to reduce discomfort, we justify our actions to ourselves. Our attitudes change because we are motivated to maintain consistency among cognitions. Cognitive dissonance theory: tension (dissonance) that arises when we are simultaneously aware of two inconsistent cognitions. Festinger argued that one way to minimize dissonance is through selective exposure to aggregable information. After making important decisions, we usually reduce dissonance by upgrading the chose alternative and downgrading the unchosen option.

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