PSYCH 338 Chapter Notes - Chapter 8: Psychological Contract, Organizational Identification, Organizational Commitment
2 Dec 2013
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Chapter 8 social influence, socialization, and organizational culture. Social norms hold an organization together and conformity to norms is a product of social influence process. People often feel or act differently from how they would as independent operators. In many social settings, people are highly dependent on others. Information dependence: reliance on others for information about how to think, feel, and act. Effect dependence: reliance on others due to capacity to provide rewards and punishment. Compliance: conformity to a social norm prompted by the desire to acquire rewards or avoid punishment: member wishes to acquire rewards from group and avoid punishment but doesn"t subscribe to beliefs, values, and attitudes that underlie norm. Identification: conformity to a social norm prompted by perceptions that those who promote the norm are attractive or similar to oneself: often revealed by an imitation process. Internalization: conformity to a social norm prompted by true acceptance of the beliefs, values, and attitudes that underlie the norm.
