CHAPTER 11.docx

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University of Waterloo
Recreation and Leisure Studies
REC 280
Stephen Smith

CHAPTER 11 – TOURISM SERVICES  People in tourism services work in serving the needs of the industry rather than the needs of the visitor.  Small business rely on tourism services for marketing, promotions, taxations, government regulations, safety, education, staff training. o Link to the world of tourists. Government agencies  Federal government o Industry Canada – overall well being of tourism (Olympics) o Parks Canada - national museums, parks, heritage sites, canal system o Canada Border Services Agency – check people at borders o Foreign Affairs and International Trade Canada - visas for foreigners o Transport Canada - development and security of transport systems o Canadian Heritage – some cultural/heritage events and non-professional sports  2 Crown corporations o CTC – marketing Canadian tourism o NCC - development of Canada’s capital region (Ottawa)  Provincial governments and tourism o Similar to federal, but SCOPE is different. Engage and encourage tourism: o Promote travel opportunities and increase number of visitors o Encourage the development of tourism sector through market research and planning o Work with the tourism sector to continually improve products o Produce literature that promotes the sic front-line components of the sector o Liaise with federal and municipal ministries  Municipal governments and tourism associations o Similar to provincial o Accommodation tax – increase tax revenue-money solely dedicated to promoting/advertising tourism  Chambers of Commerce and CVBs o Involved in all aspects of tourism – promote and attract visitors o Convention and Visitors Bureau – fundamental mission is to enhance economic stability of a community by servicing conventions and events that generate overnight stays o CVB is the communities’ liaison between potential visitors and the businesses that will host them. o Dynamic and professional CVB creates a favorable image of the community for tour and meeting planners, which increases tourism volume and profits. o Promotes vacation travel o Run on membership fees o Familiarization tour (“fam” tour) – show off the city’s charms and suitability for conventions  Free to prospective client – is sponsored by city businesses  Solicits business from associations that have not yet considered the site as an option. o Site inspection – held for a single client at the client’s expense and is tailored to its needs and desires  Provides final details to associations that have narrowed down the choice of 2 or 3 locations. o CVB’s make a bid presentation to answer questions o Convention Services - CVB arranges pre-convention tours to assist the client in planning/organizing conventions but do not perform the actual set up o CVB helps with accommodations – may set up a housing bureau to help with hotel reservations and confirmations o Helps meeting planner with last minute details  Tourist information centers o Act as gateways and provide visitors with their 1 impression of region o All levels of governments fund these o Along major highways and borders o Symbol – (?) o Jobs filled by students Tourism associations and organizations  Divided into 2 categories: o Organizations either focus on marketing (CVBs, Canada Ski Council)  Strive to attract visitors to a destination or to encourage people to participate in a specific pursuit. o Organizations that focus on advocacy/lobbying (TIAC, ACTA)  More concerned with the welfare of the tourism sector as a whole or with the success of a specif
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