REC100 Chapter : Popular Culture Article Notes

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Children = tv, toys, comic books, cartoons, heroes from media and sports. Youth = tv, music, concerts, clothing brands, movies, sports. Parents = (home-centered) family travel, home-based media. Older adults = movies, tv, sports, books. 1983 = most common free-time activities in order were: tv, newspaper, music, phone, exercise, friends. Teens watched more tv, talked more on the phone, and exercised more. 65+ = watch tv, read newspapers, books, magazines, have hobbies. Women watch less tv than men by about 25-30% Tv accounts for about 40% of all free time. Only major activities growing in participation: gambling, walking, and golf. Popular culture is not only what people do; it is also what they talk about! Residual = we watch tv when we have nothing else planned/nothing better to do. Easy / available all the time / convenient (costs money/effort to go elsewhere) Cost has declined and is affordable by almost everyone.

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