Textbook Notes (280,000)
CA (160,000)
UW (6,000)
REC (60)
REC101 (4)
Chapter 2

REC101 Chapter Notes - Chapter 2: Goodlife Fitness, Music Of Canada, Disposable And Discretionary Income


Department
Recreation and Leisure Studies
Course Code
REC101
Professor
Luke Potwarka
Chapter
2

This preview shows page 1. to view the full 5 pages of the document.
The Commercial Sector
If the true measure of economic activity is to produce utility, then commercial
recreation sectors plays key role in Canada’s economy
Definitions of commercial recreations
o Commercial recreation = describes the services provided by the
commercial sector of leisure and recreation
“recreation for which consumer pays and for which the supplier
expects to make profit”
“provision of recreation-related products or services by private
enterprise for a fee, with a long term intent of being profitable”
business oriented approach used to offer leisure and recreation
products & services to society
BASICALLY: invest money with the purpose of gaining personal
profit
Its all about achieving profits for financial gain and organizational
survival
To guarantee its success, must provide quality products and
services to attract consumers &/or specific market groups
Based on willingness of consumers to pay a price for a service
Depends on consumers demand
Must utilize necessary management, marketing and business
means to not only provide needed services but also understand
leisure trends at given time
Trends in commercial recreation
o 5 factors effecting commercial recreation
1. International, national, regional and local economic conditions
affect ability of ppl to spend for recreation and leisure
2. Demographic change changes in market recreation and leisure
3. Energy availability affects all forms
4. Foreign policy, war and terrorist activity alter tourists choices of
destinations
5. New tech improving travel and recreation products and entirely new
concepts and/or products emerge
BUSINESS OF LEISURE AND RECREATION IN CANADA
Canadian music industry
o Avg 18.8h/week listening to music
o Music business consists of entrepreneurs and consumers
Types of commercial recreation organizations
o BULLARO AND EDGINTON
Says there 5 categories: travel and tourism, entertainment services,
leisure services in natural environment, hospitality/food services
and retail services
o MELNTOSH AND GOELDNER
You're Reading a Preview

Unlock to view full version

Only page 1 are available for preview. Some parts have been intentionally blurred.

4 categories: transportation, accommodation, shopping and
activities
o CROSSLEY AND JAMIESON
4 categories: travel/transportation, hospitality industry, local
commercial recreation industry and facilitators
o ELLIS AND NORTON
4 parts: tourism, local commercial recreation, retail sales and
manufacturing
o Tourism
Destinations, activities and travel facilitation
o Local commercial recreation
3 types of services
Outdoor golf courses, fairs, ski resorts and carnivals,
theme parks
Indoor movies, concerts, banquet halls, arcade
Clubs
o 3 categories
Social restaurants and nightclubs
Health fitness clubs like Goodlife
Sport and racquet club build on health club
concept and offer services such as tennis and
racquetball course
o Retail sales
Broad category
Includes sporting equip, clothing and larger items such as
motorhomes and recreation vehicles, retail outlets, online shopping
etc.
Tdot home to largest underground mall in world
o Manufacturing
Includes production of items such as hockey sticks, motorcycles
and other equipment used
Canadian-based research in commercial recreation
o Focused mainly on providing a profile of service, examining nature of
commercial recreation service or introducing small business perspective of
commercial recreation services
o 2005: 2 articles
Hammer and Hammer case study on retail recreation and sport
specialty store in Red Deer, Alberta
Originally called Ride ‘n Glide, changed to Outdoor
Equipment Company
New name was part of an attempt to increase business and
stores image, but sales continued to level off
Strategies to shift the focus of business
o New attitude being more aggressive, seeking out
new clients, enhancing selling skills & thinking
positively
You're Reading a Preview

Unlock to view full version