COMM 292 Chapter Notes - Chapter 4: Motivation, Job Satisfaction, Organizational Commitment
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COMM 292 Full Course Notes
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Motivation: the intensity, direction and persistence of effort a person shows in reaching a goal. Intensity: how hard a person tries: high intensity is unlikely to be beneficial unless it is channeled correctly. Effort requires persistence (measure of how long a person can maintain his/her effort) Theory x: suggests that employees dislike work, will attempt to avoid it, and must be coerced, controlled, or threatened with punishment to achieve goals: suggests that people are extrinsically motivated. Theory y: suggests that employees like work, are creative, seek responsibility, and will exercise self-direction and self-control if they are committed to the objectives: suggests that people are intrinsically motivated. Motivation is the result of the interaction of the individual and the situation: the level of motivation differs both among individuals and within individual at different times. Intrinsic motivators: a person"s internal desire to do something, due to such things as interest, challenge, and personal satisfaction.
