COMM 292 Chapter Notes - Chapter 2: Stereotype, Machiavellianism, Emami

• School: UBC
• Department: Commerce
• Course: COMM 292
• Professor: All

Document Summary

A: people"s behaviour is based on their perception of reality, not reality itself. Perception - the process by which individuals organize and interpret their impressions in order to give meaning to their environment. Influence of personal characteristics (attitudes, personality, motives, experience, expectations : target, target"s characteristics (novelty, motion, sounds, size, background, proximity, situation, context of the event (time, work setting, social setting) Perceptual errors: attribution theory - the theory that when we observe what seems like atypical behaviour by an individual, we attempt to determine whether it is internally or externally caused. When we observe atypical behaviour, we attribute it to either the individual"s personality or the surrounding environment. Distinctiveness - a behavioural rule that considers whether an individual acts similarly across a variety of situations unusual = external attribution, usual = internal attribution. Consensus - a behavioural rule that considers if everyone faced with a similar situation responds in the same way.