COMM 292 Chapter Notes - Chapter 14: Status Quo
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COMM 292 Full Course Notes
Verified Note
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Document Summary
Competition heightened competition: org"s need to defend against traditional competitors. Part 5: reorganizing the workplace e. g. more cultural diversity; aging population; Faster, cheaper, more mobile computers; online music sharing; deciphering of human genetic code. Rise & fall of dot-come stocks; 2000-2002 stock market collapse; record low interest rates. Update recruiting & selection practices; improve training & development. = ppl who act as catalysts & assume responsibility for managing change activities. Can be managers/non-managers, employees, or outside consultants. Outside agents: offer objective perspective usually have inadequate understanding of org"s history, culture, operating procedures, personnel may be prone to initiating more drastic changes b/c they don"t have to live w/ consequences after. Part 5: reorganizing the workplace change is implemented. Internal agents: may be more thoughtful & cautious b/c they have to live w/ the consequences. Unfreezing status quo change efforts to overcome pressures of both individual resistance & group conformity.
