COMM 292 Chapter Notes - Chapter 4: Motivation, Job Performance, Operant Conditioning
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COMM 292 Full Course Notes
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Motivation: intensity, direction and persistence of efort a person shows in reaching a goal: intensity: concerned with how hard person tries, direction: efort must be channelled in certain direction, persistence: measure of how long person maintains efort. Douglas mcgregor"s 2 views of humans: 1. Theory x: negative, suggests employees dislike work, attempt to avoid it, must be coerced/controlled/threatened with punishment to achieve goals: 2. Theory y: positive, suggests employees like work, are creative, seek responsibility and exercise self-direction and self- control. Motivation is result of interaction of individual and situation. Intrinsic motivators: person"s internal desire to do something, due to interest/challenge/personal satisfaction: happens when people genuinely care about work, energized. Extrinsic motivators: motivation that comes from outside person includes pay, bonuses, other tangible rewards. Theory x suggests people more extrinsically motivated opposite for theory y. Theories of motivation fall into 2 categories: needs theories and process theories. Needs theories: types of needs that must be met to motivate individuals.
