Textbook Notes for Tamar Milne

  • 32 Results
  • About UBC
UBCCOMM 296Tamar MilneWinter

COMM 296 - Class Integrated Marketing Communications

OC121877 Page
14 Oct 2011
31
March 16, 11: the promotion aspect of the four p"s. Getting the right message to the right audience through the right: coordinated to deliver a clear u
View Document
UBCCOMM 296Tamar MilneWinter

COMM 296 - Class 1: Introduction to Marketing

OC121873 Page
14 Oct 2011
39
View Document
UBCCOMM 296Tamar MilneWinter

COMM 296 - Class Advertising, Public Relations, Sales Promotions

OC1218712 Page
14 Oct 2011
24
View Document
UBCCOMM 296Tamar MilneWinter

COMM 296 Chapter Notes -Distribution Center

OC121878 Page
14 Oct 2011
17
View Document
UBCCOMM 296Tamar MilneWinter

COMM 296 - Class Pricing Concepts

OC121877 Page
14 Oct 2011
26
View Document
UBCCOMM 296Tamar MilneWinter

COMM 296 - Class Developing New Products

OC121877 Page
14 Oct 2011
28
View Document
UBCCOMM 296Tamar MilneWinter

COMM 296 Chapter Notes - Chapter 1: Customer Relationship Management, Marketing Mix, Retail

OC272342 Page
15 Jul 2016
6
Overview of marketing (1) define the role of marketing in organizations & list elements of marketing mix. Marketing: the activity, set of institutions,
View Document
UBCCOMM 296Tamar MilneWinter

COMM 296 Chapter Notes - Chapter 14: Logistics, Marketing Channel, The Home Depot

OC272342 Page
15 Jul 2016
4
Marketing channel: set of institutions that transfer the ownership of and move goods from the point of production to the point of consumption; consists
View Document
UBCCOMM 296Tamar MilneWinter

COMM 296 Chapter Notes - Chapter 8: Geodemographic Segmentation, Psychographic, Profit Margin

OC272343 Page
15 Jul 2016
6
Segmentation, targeting, and positioning (1) identify the five steps in the stp process. Step 1: establish overall strategy or objective: segmentation
View Document
UBCCOMM 296Tamar MilneWinter

COMM 296 Chapter Notes -Personalization

OC121876 Page
14 Oct 2011
20
View Document
UBCCOMM 296Tamar MilneWinter

COMM 296 Chapter Notes -Federal Communications Commission, Typepad, Consumer Protection

OC121876 Page
14 Oct 2011
24
View Document
UBCCOMM 296Tamar MilneWinter

COMM 296 Chapter Notes -Grocery Store

OC121876 Page
14 Oct 2011
26
View Document

Textbook Notes (290,000)
CA (170,000)
UBC (3,000)
COMM (400)
Tamar Milne (30)