COMM 292 Chapter Notes - Chapter 2: Conscientiousness, Fundamental Attribution Error, Stereotype

• School: UBC
• Department: Commerce
• Course: COMM 292
• Professor: Angela Kelleher

Document Summary

Perception: how individuals organize/interpret their impressions in different environments: perception can be much different from the objective reality. People"s behaviour is based on perception of reality, not on reality itself: the world that is perceived is the world that is behaviourally important. Perceiver: an individual that looks at a target and attempts to interpret what he/she sees: the interpretation is heavily influenced by the perceiver"s personal characteristics, characteristics include attitude, personality, motives, interests, experiences etc. All shape the way we perceive an event. A target"s characteristics also affect what is perceived by the target: motions, sounds, size and other characteristics of a target shape how they are seen, the relationship of a target to its background also influences perception. The context (time, location, light etc. ) we see objects or events is also important: the situation may change and therefore the perception. Neither the perceiver nor the target have changed.