COMM 292 Chapter Notes -Big Five Personality Traits, Fundamental Attribution Error, Impression Management

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11 Feb 2013
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COMM 292 Full Course Notes
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Process by which individuals organize and interpret their impressions in order to give meaning to their environment. People"s behavior is based on their perception of what reality is, not reality itself. Interpretation is heavily influenced by the perceiver"s personal characteristics (attitudes, personality, motives, interests, past experiences & expectations) Target is not looked at in isolation, the relationship of a target it its background influences perception. The situation: context in which we see objects or events. Attribution theory when we observe what seems like atypical behavior by an individual, we attempt to determine whether it is internally (under the person"s control) or externally (forced into the behavior by the situation) caused. Distinctiveness considers whether an individual acts similarly across a variety of situations. Consensus considers if everyone faced with a similar situation responds in the same way. Consistency considers whether the individual has been acting in the same way over time.

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