Textbook Notes (362,883)
Canada (158,081)
Commerce (379)
COMM 292 (97)
All (15)
Chapter 2

Chapter 2 - Perception, Personality, and Emotions.docx

6 Pages
Unlock Document

University of British Columbia
COMM 292

Chp 2 Perception Personality and EmotionsPerceptionQWhy should we careA Peoples behaviour is based on their perception of reality not reality itself PerceptionThe process by which individuals organize and interpret their impressions in order to give meaning to their environment Factors Influencing Perception 1Perceivero Influence of personal characteristics attitudes personality motives experience expectations2Targeto Targets characteristics novelty motion sounds size background proximity 3Situationo Context of the event time work setting social setting Perceptual Errors 1Attribution TheoryThe theory that when we observe what seems like atypical behaviour by anindividual we attempt to determine whether it is internally or externally causedWhen we observe atypical behaviour we attribute it to either the individuals personality or the surrounding environmentThree rules about behaviour DistinctivenessA behavioural rule that considers whether an individual acts similarlyacross a variety of situations unusualexternal attribution usualinternal attribution ConsensusA behavioural rule that considers if everyone faced with a similar situationresponds in the same wayhigh consensusexternal attribution low consensusinternal attribution 3ConsistencyA behavioural rule that considers whether the individual has been acting in thesame way over time low frequencyexternal attribution high frequencyinternal attributionWays that attributions get distorted o Fundamental Attribution ErrorThe tendency to underestimate the influence of external factors and overestimate the influence of internal factors when making judgements about the behaviour of others o Selfserving BiasThe tendency for individuals to attribute their own successes to internal factors while putting the blame for failures on external factors
More Less

Related notes for COMM 292

Log In


Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.