ECON 101 Chapter Notes - Chapter 8: Diminishing Returns, Profit Maximization, Marginal Product

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11 Feb 2013
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ECON 101 Full Course Notes
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Numerous ways to produce any given output. Automated machines and few workers vs. simple machines and many workers. Choose type and amount of plant and equipment and size of labour force. Technically efficient using no more of all inputs than necessary: not enough for profits to be maximized. Maximize profit by choosing a technically efficient method which produces at the lowest cost (for a desired amount of output) Long-run choices how much k and l to use. Choose the least costly means of producing whatever level of output it chooses. As you substitute away or towards another factor, its marginal factors will change due to the law of diminishing marginal returns (the more of it you use, the less the marginal return): mpk/mpl = pk/pl. Left side: contribution to output of the last unit of capital and labour. Right side: cost of an additional unit of capital compared to the cost of an additional unit of labour.

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