ECON 101 Chapter Notes - Chapter 10: Marginal Revenue, Average Variable Cost, Demand Curve

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11 Feb 2013
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ECON 101 Full Course Notes
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Same cost concepts for all firs in all market structures. Monopolist sole producer: demand curve for industry = demand curve for that firm. Unlike a perfectly competitive firm, a monopolist faces a negatively sloped demand curve. Tradeoff: price it charges vs. quantity it sells: sales can be increased only if price is reduced. The monopolist"s marginal revenue is less than the price at which it sells its output. Thus the monopolist"s mr curve is below its demand curve. Marginal revenue is always less tha price. Perfectly competitive firm price taker sell all it wants at the given market price. Monopolist negatively sloped demand curve must reduce price to increase sales. Tr rises (mr +) as price falls, reaching a maximum. As price continues to fall, tr falls (mr -) Demand is elastic when mr is positive. Elasticity decreases as you move down the demand curve. Monopolist will always produce on the elastic portion of the demand curve (mr +)

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