PSYC 101 Chapter Notes - Chapter 6: Echoic Memory, Iconic Memory, Sensory Memory
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PSYC 101 Full Course Notes
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Document Summary
Long-term retention is greatly enhanced by semantic encoding, the process of relating new information in a meaningful way to knowledge that is already stored in memory. Visual imagery encoding is the process of storing new information by converting it into mental pictures. We rely on organizational encoding, the process of categorizing information according to the relationships among a series of items. We tend to remember things that are essential to our survival. Sensory memory is a type of storage that holds sensory information for a few seconds or less. Iconic memory is a fast-decaying store of visual information. Echoic memory is a fast-decaying store of auditory information. A second kind of memory storage is short-term memory, which holds non-sensory information for more than a few seconds but less than a minute. We can use a trick that allows us to get around the natural limitations of our short-term memories.
