PSYC 102 Chapter Notes -Fundamental Attribution Error, Elaboration Likelihood Model, Ingroups And Outgroups

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5 Nov 2011
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PSYC 102 Full Course Notes
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Social psychology-how people think about, influence, relate to others. =how people use cognitive processes (perception, memory, thought) to make sense of others + selves. Usually we expect ppl to be some way based on sex, looks, race, clothes (this is adaptive to use background knowledge to anticipate possibilities) Produces strongest expectancies (b/c from first impression, we use salient information) Not good for long-term, but adaptive as short-term strategy b/c looks so apparent eg. dirty vs. clean (at least clean follows some of society"s standards/norms) = in ltm, relates to social experiences/people; reconstructs past + interprets/organizes experience eg. dirty man activates negative social schema (scraggly+ dirty = criminal) =collection of beliefs + impressions about a group (commonly based on gender, race, age) =social schemas concerning traits + behaviours of group (some are true) Prototype theories- we store typical features of group, then judge based on similarity to prototype. Exemplar theories-we store memories of individuals/exemplars (eg. blacks athletic- based on woods)

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