BUS 304 Chapter 2: Ch.2 - Strategy, Organization Design, and Effectiveness
Document Summary
The role of strategic direction in organization design. Top management role in organization direction, design, and effectiveness. Mission: the organization"s reason for existence, the overall goal of a company. It describes the organization"s visions, its shared values and beliefs, and its reason for being. Profitability reflects the overall performance in for-profit organizations, and can be expressed in terms of net income, eps, or roi. Other overall performance goals are growth and output volume. Government and nonprofit organizations don"t have goals of profitability, but they have goals that attempt to specify the delivery of services to people within specified expense levels. These goals pertain to the acquisition of needed material and financial resources from the environment. They may involve obtaining financing for the construction of new plants, finding less expensive sources for raw materials, or hiring top-quality technology graduates: resources. These goals relate to the market share or market standing desired by an: market organization.
