BA1501 Chapter Notes -Frozen Food, Inventory Turnover, Pension
5 Feb 2014
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Document Summary
The annual report for kellogg"s was very detailed and i learned a lot of information. The report told the reader a lot about where the company was investing its money and why they invested money in that area. I learned that the company bought pringles and wants to expand its snacks business. The company wants to remain a cereal leader and expand into china as the middle class expands. Kellogg"s wants to become a frozen food leader as they expand their frozen foods in supermarkets. The company says although pringles in in debt right now they plan to get out of it through strategic planning. I was surprised that kellogg"s is more than just cereal. I did not know this company owned frozen food products and snacks. I learned that in mexicans eat cereal several times a day and usually after school in europe.
