BADM*2020 Chapter Notes - Chapter 6: Frugality, Extraversion And Introversion, Reality Principle
Document Summary
Individual difference variables: descriptions of how individual consumers differ according to specific traits or patterns of behavior. Personality and consumer behavior: personality: totality of thoughts, emotions, intentions, and behaviors that a person exhibits consistently as he or she adapts to the environment. Highlights cognitive (thoughts), affective (emotions), motivational (intentions) and behavioral (behaviors. It has many distinct qualities: it is unique to an individual, can be conceptualized as a combination of specific traits or characteristics, are relatively stable and interact with situations to influence behavior, specific behaviors can vary across time. Aggregation approach: approach to studying personality in which behavior is assessed at a number of points in time. Pleasure principle: principle found in psychoanalytic theory that describes the fact that motivates pleasure-seeking behavior within the id. Libido: represents a drive for sexual pleasure: superego: component in psychoanalytic theory that works against the id by motivating behavior that matches the expectations and norms of society.
