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Chapter 4

BADM*4140 Chapter Notes - Chapter 4: Focus Group, Cash Flow, Job Performance

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John Riccio

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Leadership Styles
Three classic leadership styles:
oAutocratic—Also known as authoritarian leadership, is a leadership style
characterized by individual control over all decisions and little input from
group members. Autocratic leaders typically make choices based on their
own ideas and judgments and rarely accept advice from followers.
Autocratic leadership involves absolute, authoritarian control over a group.
oDemocratic---Members of the group take a more participative role in the
decision-making process
oLaissez-faire---Leaders are hands-off and allow group members to make
the decisions.
Leadership Characteristics
Throughout ancient and modern human history, people have become leaders
due to a defining moment or event in their lives, while others saw leadership
opportunities to cause positive change.
Not a leadership characteristics are equal; however, integrity is paramount –
integrity is the value that determines the external perception by others
Event planner leadership characteristics:
o integrity
o confidence and persistence
o collaborative decision-making
o problem-solving
o Communication skills
o vision
o social and environmental responsibility
o fiscal responsibility
Integrity Quotient
Perception of Perception of High Integrity Evidence Low Integrity Evidence
Consistency Punctuality Tardiness Communications
Inclusiveness Participation Absenteeism Intolerance
Participation Consistency Inconsistency Participation
Tolerance Inclusiveness Exclusive Favoritism Exclusiveness
Punctuality Tolerance Intolerance Inconsistency
Confidence and Persistence
During times of trial and tribulation it is the event planners duty to maintain the
original vision and triumph, as expected by event stakeholders.
An event planner will use challenges as opportunities for the event organization
to learn and grow.
An event planner will work collaboratively with his staff to offer the assurances
they need to provide new and long-term support for an event.
Collaborative Decision Making
Industrialized Americas management theory has focused on achieving efficiency
to maximize profits.
Event organizations are pulsating organizations that may start with the small
stuff, swell to a large part time and volunteer organization and then rapidly
deflate to the original small stuff as the event winds down.
Such organization requires close collaboration between the event planners and
those who will actually deliver the services that provide the file perception of the
event by the guests.
Event planners should always perceive their associates, volunteers, and others
as collaborators who share a mutual goal of producing a successful event.
Problem Solving
Events consist of a series of problems who solutions determine the level of
success achieved by event stakeholders
Few event planners continue in the field unless they are comfortable with their
ability to solve problems
Framework for event planners to understand, analyze, and solve events
oUnderstand – the size, scope, and time sensitivity of the problem
oIdentify – the key informants and stakeholders affected by the problem
oDetermine if there is a model – or comparable problem who solution
could be used for this problem
oTest – the potential solution by seeking the collaborative input of those
affected by the problem. If the problem is urgent and requires an
immediate response use a precedent or other model to frame your
o Once a decision has been made – monitor – the impact to determine if
anything further must be done to mitigate future problems resulting from
your decision
Communication Skills
Communication – the way we interact with one another, including written words
and body language
Mirror etiquette – try your best to understand the way someone wants to be
treated by mirroring their behavior
Always try to reflect the tone and formality of the email you are responding to –
this goes for the opening salutation and the closing signature line
o Avoid use of emoticons
oThe correct way to correspond with professionals is your official business
email and office phone numbers, not through social media
Open and Continuous Communication
To promote open communications, the event planner must listen, analyze, and
To listen effectively an event manager must be intuitive, set specific criteria for
the analysis of facts and, when necessary, act quickly and decisively to unblock
communications among stakeholders
The professional event coordinator must be flexible, energetic, well organized,
detail oriented and a quick thinker
As a professional event planner you must understand the integrated processes,
plans, and possibilities specific to each event to Courtney so that you will be a
better planner, producer, purchaser and partner and delivering the special event
experience that exceeds expectations
vision is an important element of a communication strategy
The event planner must describe in visual matter the outcome that will result from
the event
The event planner must leave the stakeholders word division of the event by
asking leading questions
oExample: what will you do to help us achieve this goal?
Social and Environmental Responsibility
Because events are gatherings of many people, the social and environmental
impacts of events are magnified
All events carry the opportunity to create a real, positive change in the
community and environment they occur in
Corporate events can inspire economic development in an era of recession
Cultural events can support equality and showcase neglected communities
Fiscal Responsibility
Event planners are responsible for ethical and sustainable budgeting and cash
It is the event planners responsibility to pay staff and vendors fairly, accurately
and on time
A great event is not so great if it makes a financial loss
Human Resource Management
HR represents the scarce resources that must be conserved and carefully
deployed to achieve maximum benefit for your events organization.
Decision makers influence decisions about employment, payment and treatment
of others and therefore have the responsibility to employ, pay and treat people