BUSI 1020U Chapter Notes -Sans-Serif, Times New Roman, Clip Art

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26 Apr 2013
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Business audiences expect documents and slide design to make it easy for them to read and understand the content. Document design can transform the way audiences see and respond to your message. White space (the empty space on the page) emphasizes the material that it separates from the rest of the text. Creating white space is also known as menu writing , because the visual design principle brief text highlighted by space is the same as you find on restaurant menus, You can create white space in several ways: Use tabs or indents not spacing to align items vertically. Use numbered lists when the number or sequence of items is exact. Use bullets (large dots or squares) when the number and sequence are equal. If you begin your list with a verb, then begin every following item on the list with a verb. This parallel structure meets the reader"s subconscious expectation.

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